Author Archives: Whitney

Transmedia Discovery Workshop for Brands June 11 – What Would Don Draper Do?

Posted on by Whitney
Reply

What Would Don Draper Do?
by Whitney Greer

In the fictional world of storytelling, Mad Men’s Don Draper is legendary. No matter how bland the product—even if it’s margarine or a slide carousel—Don can weave a story that reaches into the soul of his listener.

As brand storytellers ourselves, we can’t help wondering what Don would do if confronted with the myriad of media and technology that marketers must consider today. Would he run screaming from the room and finally jump out that window? Or, would he pour himself a stiff drink and get down to the business of storytelling?

We like to imagine him taking a big swallow, Zen’ing out the techno hype and zeroing in on his own heartbeat and that of his audience – then authoring a story that aligns with the values he finds there. Only then would he build the experience and create a point of entry for his audience that maps to places they love to visit.

That’s our approach and one we’ll be sharing in the Transmedia Discovery Workshops For Brands and Communications hosted by TransmediaSF

Who’s It for Content makers and brand campaigners (basically anyone who has to differentiate a company or product)

When June 11, 2013 from 6:00 – 9:00 p.m.

Where SF School of Digital Film

What You’ll Do

  • Taste real-world examples of transmedia storytelling in a business communications context that easily translates to your company
  • Examine the good, the bad and the ugly storytelling practices of iconic brands like Lululemon, IBM and Life is Good
  • Elevate the narrative of an ailing brand lacking differentiation
  • Create betters stories (that hinge from the narrative) and step an audience into the story where they live
  • Discover ways to apply your fresh ideas to your own company

How You’ll Feel After

“Thanks again for all your help! We can sometimes get a bit lost in the crafting of the message, but you didn’t get bogged down in “marketing language” and made the brand narrative process fun and accessible. Even though our business is evolving under our feet, you were able to work with us in a very practical way. The result will influence how we communicate across all media.”
–Esther Pearl (formerly of Pixar), Founder, Camp Reel Stories

Space is limited. Sign Up to reserve your seat now. 

Posted on by Whitney
Reply

Ever watched your favorite crime drama and shouted out what you thought would happen next to anyone who would listen? Even if it was just the dog? When you were right more than 75 percent of the time, did you start getting a little bored?

The difference between stories that hold our interest, whether in novel, game or television format, is that we can’t predict what will happen next. There’s an element of the unknown and of surprise.

What television writers have known for years, brand storytellers are now starting to understand.  You need more than a great protagonist and dramatic question to engage people, you need the elements of surprise, show, not tell and and a clear, stylistic voice, to keep people coming back for more. After all, you can easily tell apart a JJ Abrams mystery with jagged violins and creepy cello undertones from what we jokingly used to refer to as Lifestyle’s cry-and-die fictional docudrama style.

Does that mean Brand Storytellers have to go back to Screenwriting School or follow Red Bull’s lead and start a Red Bull Media House?
No. While Red Bull, an icon of brand storytelling, may have created an amazing feature film with Ultimate Flight that may forever change your view of snowboarding and a roundup show about street sports, Ultimate Rush, they also did some very clever things with their website. With something as small as a button that reads Just Epic (sandwiched between Audio and Games), Redbull creates an irresistible entry point into a wow story.

Similarly, Zappos’s Don’t Ever Click Here button does the same thing. The stories underneath cover quirky new ideas and events such as attendance at the SF Maker Fair and a new Pin Point application based on Pinterest.

How do these great storytelling elements relate to brands?
Just as every television show within a network should share attributes to differentiate the network—think of the CW and its teen dramas about rich kids, or USA’s character-driven shows, embodied by the tag Characters Welcome—Red Bull’s stories are all related to their brand mission of energizing people to take on epic challenges. The tag “We give wings to people and ideas” expresses the brand mission more elegantly.

Zappos’s storytelling is equally aligned with its brand mission of delighting customers and a brand voice that’s decidedly quirky. Under the About Us section of the website, Zappos takes you behind the scenes into the culture where the brand originated with numerous videos of surprise birthday pranks and in-house dress-up parades. Other expressions of the brand use Muppets to tell the story of amazing customer service feats and there’s an article on the longest customer call in the company’s history, which lasted more than eight hours. These last two both offer interesting twists aligned with the brand.

Does that mean a healthcare provider must show someone jumping off a cliff in a bat suit to hold customer attention, or a coffee shop owner should show video clips of baristas battling it out with light sabers? You’d hope brand communicators would be a bit more organic and authentic than that.

Who’s Getting It Right?
We really admire the Life is Good storytelling crew. From the start-up story of two guys struggling to sell T-shirts on the streets for five years while keeping an upbeat attitude to the Gallery of images from its one-of-a-kind fundraising festival to the Monday Raffle, where five people are selected online for a $50 gift certificate, this company lives its brand mission of spreading optimism—and then shows us what they’ve done in fun and inspiring ways, rather than tell us about it.

The Life is Good tone, like the company, stays light and hopeful, even when it’s tackling issues for kids in need. No Sally Struthers heavy-handed voice here. Do-gooders are called Playmakers and just that use of language alone keeps them in brand alignment.

As the saying goes, “it’s all in the details.” And that’s true whether you’re crafting the latest Emmy-winning show or bringing a brand alive through story.

SF IABC’S  TRANSMEDIA STORYTELLING FOR BRANDS EVENT
WEDNESDAY, JANUARY 16TH FROM 6 – 8 PM AT CHROMIUM 
REGISTER NOW

 

Join Transmedia Storytelling for Brands on January 16, 2013

Posted on by Whitney
Reply

ARE ANY OF THESE ON YOUR 2012 TO DO LIST? 

•  Create rabid brand advocates.
•  Engage and delight your audiences.
•  Publish shareable content.
•  Build social communities of interest.
•  Attract customers to your site and products.

Then consider joining us at TRANSMEDIA STORYTELLING FOR BRANDS

January 16, 2013 from 6:00 – 8:00 pm
Chromium, 440 Brannon Street, San Francisco
REGISTER NOW

If you work in communications, marketing, or branding today, the list of desired outcomes is long and daunting. As media experiences become increasingly multi-platform, customizable, and participatory, audience expectations have evolved. That leaves those of us delivering information with a new challenge: In a world of infinite options and distractions, how do you make your brand’s story stand out and come alive?

Transmedia storytelling answers that question—the most dynamic, connecting, impactful, and effective method of communicating brand narratives today. Transmedia helps communicators structure, integrate, and deliver compelling content across screens to capture people’s attention and engage them in exploration to the point where they “own” the brand.

Previously the purview of big Hollywood franchises, this model for communicating messages has penetrated the world of B2B, B2C, and nonprofits at all levels—from networking giant Cisco to the strategists at communications collaborative Active Voice.

To tell you all about it, SF IABC and Transmedia SF bring together a panel of experts in the fields of transmedia and branding. Moderated by Paul M. Wood, principal and founder of AE35Media, a production company specializing in transmedia, this event will get you up to speed on the theory and practice of transmedia with plenty of examples to draw inspiration from.

Topics of discussion will include:

  • How to uncover your brand story
  • What is transmedia storytelling
  • How can you or your organization use it
  • What are the benefits and value proposition

Paul M Wood, Founder, AE35 Media
Paul M. Wood is a commercial and independent film director who after a long and fruitful career in Silicon Valley’s technology sector has embarked on the next phase of his life as a transmedia storyteller and founder of AE35Media. After a decade making niche-busting films for Fortune 500 companies such as Cisco Systems, Paul is now calling on his diverse background as both visual artist and technologist to bring storytelling into the twenty-first century by producing tales that cross not only genres but platforms and delivery systems as well.

Whitney Greer, Managing Partner, Brandularity
Whitney is a brand and media communications specialist, whose focus is to guide companies toward their big purpose brand platform and help them deliver a singular story. Whether coaching a tech start-up team as they shape a new market, or facilitating a workshop to energize a mature brand, her goal is to discover the most authentic and impactful way to express the story and engage the right audience. The end goal however is always the same; to differentiate companies and people based on big purpose values, vision and the way they do business.

Whitney’s past and present clients include Fortune 500s and non-profits such as the American Cancer Society, AT&T, Delta Airlines, Equifax, IBM, the Turner Networks (TBS, TNT, TCM and CNN), and Worldspan. She honed her communications expertise as a media and marketing specialist in the heart of Silicon Valley, holding account management positions at Apple Computer

Beth Rogozinski, CEO, Match Factor, Co-Founder, Transmedia SF
Beth has over 20 years of experience in production and marketing in media technology industries, including game and filmmaking, hardware and software development and mobile technologies and application development. She was on the founding team of the world renowned Multimedia Studies Program at SFSU, and was founding Executive Director of the DigiQuest Learning Center. During her tenure at Silicon Graphics (SGI), Beth helped create and launch a new multimillion dollar consumer products division.

After SGI, Beth founded Systrum Media Consultants where her clients included many dot.com and Web 2.0 start-ups as well as established companies such as 3Ware and Macromedia. While working at Macromedia, Beth helped launch the digital video editing software, Final Cut, which was then sold to Apple. Beth also served as the VP of Client Services for West Coast Operations for Circle, a full service ad and brand agency that was acquired by Havas.

Beth is currently a co-founder and CEO of Match Factor, a social DNA and gaming company and is also a co-founder of the community group, Transmedia SF.

Maya Zuckerman, Co-Founder, Transmedia SF
Maya has years of experience in media of all forms. She started her career in film and animation, working with MTV and Yahoo! on cross-platform brand expansion of games and music. She has worked on feature films—both in Hollywood and Indies—before transitioning to the gaming world, where she worked on game trailers, cut-scenes, and on game development for such titles as Prince of Persia, GhostBusters, and Star-Trek Online. Most recently, she has worked in product development for software and interactive products.

Maya’s passion is cutting-edge technology and its connection to the ever-evolving human story.

 

Transmedia SF is a network of SF Bay Area media and start-up creatives who come together to develop our own projects, to promote and educate the world about transmedia storytelling, and to make San Francisco a center for transmedia production and education. San Francisco is a natural hub for transmedia since it boasts robust creative, technical, media and education communities. Our vision is to create the SF ASIS – San Francisco Agency, Studio, Incubator, Salon – that brings together media, ad and PR agencies, creative content development teams, tech and media start-ups, and educators and transmedia visionaries to jointly promote transmedia and SF as a core center for transmedia developments.

Facebook’s New Brand Campaign is Long on Poetry, Short on Story

Posted on by Whitney
Reply

By Whitney Greer and Rikke Jorgensen

Facebook just launched a new purpose-focused brand campaign to coincide with hitting the 1-billion user mark. The video they used to launch the campaign is intended to show how Facebook connects people in what can be a big and lonely universe.

Why would Facebook want to go for a big purpose brand campaign when it has just reached critical mass?

The answer: Facebook is now a giant and could easily go the way of Google, which has been criticized for becoming a behemoth without heart—and heading off perceptual challenges before they happen is a great strategy. In addition, Facebook is on a path into new territory such as ecommerce. Established players already dominate this space and getting people to buy via Facebook has proved challenging. Trends in research show that many consumers today are motivated by the values of the companies they do business with. Companies and brands that share a consumer’s values create loyal fans.

Facebook’s brand campaign does demonstrate value alignment between people using the platform and those developing it. And this initial video piece is visually beautiful and rich in metaphors—even if chairs, doorbells, baseball games, and floors are a bit of a stretch as a coherent group of connection facilitators. (What else connects us? Air? Coffee makers?)

Still, it’s a gorgeous piece of work and full of people showing emotion. Why, then, do we feel empty when we watch it?

First, because the connection-based brand platform stops short of being transformational. Unless connection has an impact on our lives or the planet, the moral of the story becomes that we’re a bunch of lonely sad sacks (watch the end of the video), but lucky us! Facebook is there to save the day. That’s not an empowering message and so the emotion we see in the images falls flat.

Second, because the lack of transformation in the brand platform means the video in turn lacks a strong narrative and the impact that comes with it. Think if it had shown the connections that would have been impossible before one seventh of the world’s population signed up for Facebook—connections across continents and cultures the platform makes easier. Think if it had zoomed in on a few characters we could relate to as opposed to the tired “We Are The World” approach. Think if it had shown the results of those connections, the ways Facebook makes people’s lives better.

Ultimately, the video aims to be a celebration of connection but falls short because it doesn’t have a story arc. If Facebook doesn’t deliver a change we can relate to and be inspired by, why should we care about it any more than we care about the floor beneath us or the bridges we cross every day? Facebook becomes just another tool for reaching others, like the Internet or the telephone. And that story won’t get people out of their chairs to cheer.

Whitney Greer is the CEO of The Brandularity Group, where she specializes in big purpose brand narratives and delivery skills for media and executive communications. She has elevated narratives for hundreds of companies and spokespeople, from high-octane tech startups to name-brand Fortune 500s. You can find her at www.brandularity.com or whitney@brandularity.com.

Rikke Jorgensen is brand strategist and story sleuth at Metaphorial, a boutique brand communications consultancy focusing on tech and media. Rikke works with clients to unravel the anatomy—and magic—of a company’s DNA to develop compelling brand narratives. Reach her at rikke@metaphorial.com

The Message Media Lab for Non-Media Spokespeople

Posted on by Whitney
Reply

What goes on in the conference room stays in the conference room. Good thing, given that it’s where we most often set up our Message Media Labs.
 
But what is a Message Media Lab? 

It’s what we call a non-media training session where sales teams, and people at the customer fronts lines (meaning everyone), test out answers to tough questions. The ones that start with, “Why can’t your company just…” or the simpler, but even harder to answer in the start-up world, “What does your company do again?”
 
Isn’t that what a Q&A is for?

Have you ever tried memorizing 12 pages of details that you didn’t create?
It’s like trying to pass the SATs all over again. Memorize as many words as you can and hope you can pull the right one out when you need it. Are you having an anxiety attack yet?

That’s too often how non-spokespeople feel and why we created the Message Media Lab in the first place.  A hybrid of media, presentation, and communications coaching in a team setting; it’s perfect for anyone who talks to customers, sits on a panel, or is on the cocktail circuit.
 
What’s in this turbo-charged, interactive 2 ½ hour session for up to 10 people?

  • A strategy for simplifying the laundry list of answers to tough questions so they are accessible.
  • Tools to own the answers and keep it real. No talking heads allowed.
  • Group practice where everyone gets to play.
  • Individualized coaching to highlight what is working and tackle the Oh Sh-t! moment. 

Each session is customized to suit team dynamics, the situation, and your goals.

Happy Birthday Gene Kelly

Posted on by Whitney
Reply

Happy Birthday Gene Kelly.

Today he would be 100 years old. Despite the fact that there are many people under 40 who have never seen Singin’ in the Rain or An American in Paris, Kelly’s is an enduring and iconic brand.


How did that happen and what are the branding lessons we can take away?

Stay True to Core Strengths

Kelly described his style as a blend of hoofing, lyrical steps, acrobatics and jazz. He was determined to differentiate himself from Fred Astaire’s ballroom classic style by drawing upon his athleticism and seeking inspiration from sports like hockey.

Like Gene, 37signals, the developer of the project management software Basecamp, is outstanding at staying true to core strengths. Started as a collaborative project management tool for non–project managers, Basecamp is such a simple software that anyone can use it. Whenever an opportunity to add a new feature arises, the development team evaluates it based on whether it adheres to the core strengths that form the foundation of 37signals’ brand.

Push the Brand Experience

Kelly took his style of dance to new places through the medium of film. He was the first to dance on-screen with his own likeness as well as the first to man to be in an animated dance sequence (with Jerry the mouse). In a recent speech, his widowed wife Patricia shared several ways which Kelly experimented with camera angles, lighting and editing to create a more three-dimensional on-screen experience.

Similarly, many companies are pushing the social media envelope to create a richer, deeper experience. Coca-Cola’s World Facebook pages, which the company describes as “a collection of your stories showing how people from around the world have helped make Coke what it is today”, attract global fans based on their ability to showcase their videos and pictures. Instead of simply posting promos, Coke continues to experiment with new venues to tie people more closely to the brand.

Build a Cohesive and Organic Narrative

Over time, Kelly’s on-screen and off-screen actions built a larger narrative of celebrating the everyman. They had a cohesive quality held together by his eclectic and original vision – what Project Runway judges call a point-of-view. Whether it was on-camera playing the role of a sailor, or as Don Lockwood, described as having humble roots, or standing up for his politics during the blacklisting Hollywood era, Kelly’s persona maintained continuity.

The same goes for companies with a cohesive brand. The brand can be shown in every form of content regardless of whether the venue is an ad series, case study, New York Times interview or a town hall employee meeting.

Whatever your product or service, we hope you won’t dance around your brand, but give it full license to become as iconic and enduring as Gene Kelly’s dance.

 

Which Comes First? The Message or Narrative?

Posted on by Whitney
Reply

Tips for getting your messages in order before they hatch.
At Brandularity, we’re all about creating marketing messages that tell a sustainable, authentic, and differentiated story. Too often though, we see PR and marketing people struggle to create messages before they have a substantive and cohesive story – often using the competitive analysis to determine their company’s differentiation. That’s the equivalent of dying your hair pink to stand out, when it’s really not a good look for you. In message development, this approach can lead to an inauthentic voice (e.g. irreverent when the company is truly buttoned down), unsupportable statements, and a lot of effort spent carefully crafting words that no one ever uses.

During the network branding wars, we lived through the TBS challenge of emerging from under TNT’s shadow and differentiating from USA (before “characters welcome” was born.) Company execs and two GMs took several left turns before deciding that TBS would be known as comedy and TNT as drama. Initially the idea sounded great, but unfortunately there wasn’t a lot of show content to support the position. As a result, messaging was thin and somewhat unstable. It took a lot of content development and some hit-and-miss shows to give the position, and the resulting messages, teeth.

Here are a few ways we avoid messaging sand traps that you may find helpful.

1) Dig Deeper. Look solely at what’s happening in the market and you’ll cater to it. Start only with what the C or product teams tell you and you’ll have trouble supporting your messages. Consider a 360º VIEW™ (Values, Insights, Expectations and Wishlists) that shows where your company lives in the competitive landscape, plus an analysis of the messages, voice and values that influence engagement.

In a recent rebranding we did, our research showed that customers were motivated by knowing and becoming smarter about their health, which aligned perfectly with the CEO’s vision to get women to stop using detergent-laden soaps on their skin. In the cluttered naturals body care market, we found a stronger position as the on-ramp for women to know as much about what they put on their bodies as what they put in it. The outcome – a sassy Smart by Nature line of body care and soaps.

2) Start with the Brand Narrative and End with the Messaging. Starting with a messaging matrix is equivalent to writing a presentation in Keynote or PowerPoint and winding up with too many bullets that no one reads. We’ve found that when the story is written in an organized and contextual way, the messages surface naturally and the support is already in place.

3) Get Consensus. For marketers who spend endless hours perfecting language, there’s nothing more frustrating than having three different execs in the approval process haggle over word choices. We’ve found this happens most when there isn’t a strong narrative and the context is missing. Not to repeat ourselves, but starting with a brand narrative session is a challenging, but more effective way to iron out how the company defines specific terms and the language that conveys the meaning they want. The risk free way to deal is to use such generic language that it can slip by, but miss on developing the unique flavor that makes these messages become quotable sound bytes.

One last shred of advice. Never skip over testing. Even outside consultants will become part of your bubble while perfecting the story. By creating a trusted advisory group, you can get the feedback critical to launching your story.

So bon voyage to your messages as they set sail into the world. May they bring you much success and accelerate your company’s journey.

 

Why Big Purpose Branding without Customer Input is Like One Hand Clapping

Posted on by Whitney
Reply

Reminder: Just a few seats left for the Big Bang BrandCafé. Wednesday, June 6th at the David Brower Center in Berkeley, CA. 9 a.m. – 12:30 p.m. Reserve Now.

When the idea of big purpose branding is floated among a group of company leaders, a funny thing happens. People immediately start brainstorming about what their organization stands for and announcing that their branding north star is the best customer or user experience.

We love the enthusiasm. And, while we don’t like to throw cold water on those inspired to a big purpose, we still have to ask:

What does the brand experience look like to you?  And…
Will your customers or clients care about the brand experience you define?

Just as it takes two hands to make a sound, it takes you and your customers to make a big purpose brand resonate.  Only addressing one side of this equation is like trying to clap with one hand.

But how do you know what motivates your customers? Or for that matter, what will motivate the people inside your company, your partners and other stakeholders who are involved in co-creating and living the brand experience? Read More.

That’s where values-based research comes in.  Too often, it’s the step people think they can skip in a branding (or re-branding) effort.

Here are the objections we often hear and our response:

Research takes too long.
We say not true! Our Brand Pulse™ process uses reflective inquiry to extrapolate what matters most from founder, team leads and partners; and takes very little time to yield big insights. This is nothing compared to the years you’ll be living with your branding choice.

We won’t learn anything we don’t know from sales anecdotes and Twitter.
Relying on memory and what spikes online comments on any given day provides an incomplete perspective. Like the story of The Blind Men and the Elephant, when you use limited data, you often miss important information. In our Market Insights process, we look for themes to emerge from a number of sales stories and customer conversations that happen over time, to reveal what’s true.

We’re already doing regular customer satisfaction surveys.
Keep on keeping on, we say. It’s critical for a business to know if its met customer expectations and to fix what’s broken. However, customer satisfaction won’t show you the synergy between what you do well, what you value as an organization and what motivates your clients. This alignment, which we discover through a customized 360 VIEW™ survey (Values, Interests, Expectations and Wish list), becomes the foundation for big purpose branding and engaging and memorable integrated marketing, employee and social responsibility campaigns. (Think IBM’s Smarter Planet, Zappos Customer Happiness, or Kaiser’s Thrive.)

To explore how your company and customer values can inform your organization’s big purpose brand reserve your seat at the Big Bang BrandCafé. Wednesday, June 6th at the David Brower Center in Berkeley, CA.  9 a.m. – 12:30 p.m. Seating is limited.

 

YOU’RE INVITED TO THE BIG BANG BRANDCAFÉ

Posted on by Whitney
Reply

Forrester Research advocates adopting what it calls a branding “North Star” – an overarching purpose that helps companies build loyalty and strengthen the customer experience.

the place to find big purpose brandSound advice. But, how do you get one?

To find out, join us at the BIG BANG BRANDCAFÉ.

When: Wednesday, June 6th from 9:00 a.m. to 12:30 p.m.
Where: The David Brower Center 2150 Allston Way, Berkeley, CA 94704
Who: The Brandularity Group

If you’re a Marketing Communications Leader, HR Manager or Business Owner who wants to foster greater brand and employee loyalty, and stronger alignment of your social responsibility initiatives, this workshop is for you!

In 3 ½ hours, you will:

  • Identify the values that form your company’s DNA using leading-edge market research
  • Discover the intersection of your values and those of your clients and customers
  • Leverage values alignment to strengthen the bond between your company and your customers
  • Investigate Big Purpose brand platforms that spark your campaigns, culture and social responsibility programs

You’ll leave with:

  • Clarity about your core values, and the alignment between your organization’s values and those of your clients and customers
  • Ideas for your Big Purpose Brand Platform™
  • Ways to express your company’s big purpose through its culture, social responsibility initiatives, and/or marketing campaigns

Space is limited; Reserve Now
$125/person
Teams of 2 or more: $99/person
Association* affiliates: $85/person

*IABC, PRSA, SFPRRT

Stop Telling Stories! Create Your Brand Narrative and Stand Out

Posted on by Whitney
Reply

The word “story” keeps coming up – especially in corporate communications circles where we seem to constantly hear: We need to tell our story!

Most of the time people use the word “story” and “narrative” interchangeably. But, they are not the same thing. Each company or product announcement, interview, or blog may tell a story. But, each is just a small slice of the whole.

To see the “big picture,” you have to step back. While you can tell your company’s story in campaigns, commercials, blogs, bylines and executive interviews, these efforts are often scattershot and fragmented. A true brand narrative can solve this dilemma and form the foundation for all communications.

What exactly is a brand narrative? The answer lies in the term. Brand means those qualities for which you are known – or what makes you special. Narrative, means “an account of events.” Just like milk is better with cookies, these two are most powerful when put together.

How can you tell when a good story is actually a great brand narrative?  Not only will it have all the elements of narrative – like a hero, conflict and resolution, purpose and emotion, it will also convey a company’s inherent differentiation.

Some of you already know how fond we are of IBM’s Centennial video 100X100. A retrospective narrative, told from the vantage of “heroes,” the people inside IBM, the video expresses IBM’s big purpose brand: achieving technological breakthroughs that create better lives, and reflects the company’s core value: innovation.

So, instead of searching for yet another story to tell about your company, go for the gold: create your brand narrative and stand out from the rest!

How? Join us at the Brand Narrative BrandCafé on Wednesday, May 23rd
from 9:00 – 11:30 a.m.
at San Francisco State University Downtown Center at 835 Market Street, conveniently located above Powell Street BART and next to the 5th and Mission garage.

Plus, save your seat now for the upcoming  Big Purpose BrandCafé. June 6th at the David Brower Center in Berkeley, CA.