ARE ANY OF THESE ON YOUR 2012 TO DO LIST?
• Create rabid brand advocates.
• Engage and delight your audiences.
• Publish shareable content.
• Build social communities of interest.
• Attract customers to your site and products.
Then consider joining us at TRANSMEDIA STORYTELLING FOR BRANDS
January 16, 2013 from 6:00 – 8:00 pm
Chromium, 440 Brannon Street, San Francisco
If you work in communications, marketing, or branding today, the list of desired outcomes is long and daunting. As media experiences become increasingly multi-platform, customizable, and participatory, audience expectations have evolved. That leaves those of us delivering information with a new challenge: In a world of infinite options and distractions, how do you make your brand’s story stand out and come alive?
Transmedia storytelling answers that question—the most dynamic, connecting, impactful, and effective method of communicating brand narratives today. Transmedia helps communicators structure, integrate, and deliver compelling content across screens to capture people’s attention and engage them in exploration to the point where they “own” the brand.
Previously the purview of big Hollywood franchises, this model for communicating messages has penetrated the world of B2B, B2C, and nonprofits at all levels—from networking giant Cisco to the strategists at communications collaborative Active Voice.
To tell you all about it, SF IABC and Transmedia SF bring together a panel of experts in the fields of transmedia and branding. Moderated by Paul M. Wood, principal and founder of AE35Media, a production company specializing in transmedia, this event will get you up to speed on the theory and practice of transmedia with plenty of examples to draw inspiration from.
Topics of discussion will include:
- How to uncover your brand story
- What is transmedia storytelling
- How can you or your organization use it
- What are the benefits and value proposition
Paul M Wood, Founder, AE35 Media
Paul M. Wood is a commercial and independent film director who after a long and fruitful career in Silicon Valley’s technology sector has embarked on the next phase of his life as a transmedia storyteller and founder of AE35Media. After a decade making niche-busting films for Fortune 500 companies such as Cisco Systems, Paul is now calling on his diverse background as both visual artist and technologist to bring storytelling into the twenty-first century by producing tales that cross not only genres but platforms and delivery systems as well.
Whitney Greer, Managing Partner, Brandularity
Whitney is a brand and media communications specialist, whose focus is to guide companies toward their big purpose brand platform and help them deliver a singular story. Whether coaching a tech start-up team as they shape a new market, or facilitating a workshop to energize a mature brand, her goal is to discover the most authentic and impactful way to express the story and engage the right audience. The end goal however is always the same; to differentiate companies and people based on big purpose values, vision and the way they do business.
Whitney’s past and present clients include Fortune 500s and non-profits such as the American Cancer Society, AT&T, Delta Airlines, Equifax, IBM, the Turner Networks (TBS, TNT, TCM and CNN), and Worldspan. She honed her communications expertise as a media and marketing specialist in the heart of Silicon Valley, holding account management positions at Apple Computer
Beth Rogozinski, CEO, Match Factor, Co-Founder, Transmedia SF
Beth has over 20 years of experience in production and marketing in media technology industries, including game and filmmaking, hardware and software development and mobile technologies and application development. She was on the founding team of the world renowned Multimedia Studies Program at SFSU, and was founding Executive Director of the DigiQuest Learning Center. During her tenure at Silicon Graphics (SGI), Beth helped create and launch a new multimillion dollar consumer products division.
After SGI, Beth founded Systrum Media Consultants where her clients included many dot.com and Web 2.0 start-ups as well as established companies such as 3Ware and Macromedia. While working at Macromedia, Beth helped launch the digital video editing software, Final Cut, which was then sold to Apple. Beth also served as the VP of Client Services for West Coast Operations for Circle, a full service ad and brand agency that was acquired by Havas.
Beth is currently a co-founder and CEO of Match Factor, a social DNA and gaming company and is also a co-founder of the community group, Transmedia SF.
Maya Zuckerman, Co-Founder, Transmedia SF
Maya has years of experience in media of all forms. She started her career in film and animation, working with MTV and Yahoo! on cross-platform brand expansion of games and music. She has worked on feature films—both in Hollywood and Indies—before transitioning to the gaming world, where she worked on game trailers, cut-scenes, and on game development for such titles as Prince of Persia, GhostBusters, and Star-Trek Online. Most recently, she has worked in product development for software and interactive products.
Maya’s passion is cutting-edge technology and its connection to the ever-evolving human story.
Transmedia SF is a network of SF Bay Area media and start-up creatives who come together to develop our own projects, to promote and educate the world about transmedia storytelling, and to make San Francisco a center for transmedia production and education. San Francisco is a natural hub for transmedia since it boasts robust creative, technical, media and education communities. Our vision is to create the SF ASIS – San Francisco Agency, Studio, Incubator, Salon – that brings together media, ad and PR agencies, creative content development teams, tech and media start-ups, and educators and transmedia visionaries to jointly promote transmedia and SF as a core center for transmedia developments.