Think about who you like to do business with. A company that sells you something or one that stands for something? More and more people are voting with their dollars – choosing companies that live the values they hold. It’s the secret sauce that’s made Zappos, with its commitment to “delivering happiness,” a household name.
But how do you discover what those values are? That was the purpose of the Big Bang BrandCafe – where Michaela and Whitney shared the research, branding and narrative tools they use to help organizations surface their company and customer values, find alignment and create big purpose brand™ platforms.
For those who missed the workshop, here’s a summary of key take-aways in the words of participants:
You both created an environment that encouraged exploration and discussion. I was especially grateful to have the structure of your prepared questions and handouts to guide our thinking. Most of all, I appreciated the times that you both came by our table to facilitate our teamwork, suggesting a thought or question to keep the ball rolling.
Overall, I valued having the time and space to think about our brand from the outside (how others view us). We’re often so deep in our day-to-day work that we don’t stop to consider what makes us unique or why people choose to do business with us.
Experiencing ahas like these, and leveraging them to create a big purpose brand platform for your organization, are just a few of the reasons to put yourself on the waiting list for the next Big Bang BrandCafe in May. (No Cal location to be announced.) Reserve you space now by contacting us at email@example.com.